About Us

Edition Denmark is a South Korean brand founded by Dane Johan S. Fuglsbjerg and creative director Ji Eun Lee, with a mission to introduce unique and premium Danish products to the world. Established with the core values of Simplicity, Quality, and Sustainability, Edition Denmark has evolved and expanded its reach, becoming a symbol of Danish excellence.

Our journey began with the vision of bringing Danish craftsmanship and culture to South Korea. We started by curating premium selections, including the renowned tea from the Danish royal purveyor brand A.C. Perch’s Thehandel, natural raw honey from Danish Beekeepers, and specialty light-roasted coffee from Coffee Collective. These excellent products embody our commitment to quality and sustainability.

Edition Denmark is now venturing beyond borders, embracing the love we receive from global tea- and coffee enthusiasts. We are a trusted provider of Danish products to more than 600 partners, such as cafes, restaurants, and lifestyle shops in South Korea. Our two physical locations in Seoul offer customers the opportunity to experience our products firsthand and savour a sustainable Danish menu, fostering a deeper connection to Danish culture.

Our journey has seen us evolve into a strong brand. We have developed our own line, Edition Denmark Original, featuring our most popular teapots, mugs, tote bags, and more. Today, Edition Denmark stands as an established brand, known for its dedication to authenticity and quality.

In addition to excellent products, we strive to brighten up your everyday life, provide moments of self-indulgence, or enhance the joy of sharing with family and friends around the table.

We are thrilled about the journey ahead, as we prepare a host of exciting new ventures. We can't wait to share them with you and hope you'll join us on this exciting path.